Author:V. Lancaster

Do you want to receive more sales leads from Kitmondo.com? 

When creating a used metalworking machinery and equipment listing on Kitmondo.com the most important factor to consider is, what is a potential buyer looking for?  The answer is simple, information. A potential buyer has a number of prerequisites when considering to purchase a specific piece of equipment, be it a machine centre, boring mill, press or drill.  Used metalworking machinery and equipment listings that include a full description (such as specifications, features and options) and a photo receive more attention, higher quality leads and enjoy a better sales conversion ratio. Here's why: 

Qualified Enquiries: Including a full description with your listing helps a user answer many initial questions and ensures you receive high quality, qualified leads. Buyers that respond to listings with good descriptions are often ready to discuss terms and conditions as well as specifications and features.  This results in a higher conversion to sale ratio.

Search Friendly: More than 80% of our site visitors use the search feature to find the equipment they are looking for. Many users enter search words describing a feature or option rather than a specific model or manufacturer. Including a good description, a list of specifications and relevant features and options, will ensure that your listings are easier to search and therefore more accessible to potential buyers.

A picture speaks a thousand words: Buyer's have more confidence in listings that include a photograph. A photo provides authentication that the equipment is "real" and encourages the buyer to get in touch with you.