- SBS Consolidates Position as Largest Radio Operator in Nordic Region

SBS Broadcasting Sarl announced today that it has completed the
acquisition of the remaining 28% equity stake in SBS Radio AB from Bonnier
Gaming AB and now owns 100% of the company. The terms of the acquisition
are confidential. SBS Radio AB was formed in 2003 when SBS and Bonnier
merged their Swedish radio operations.

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SBS Radio is the second largest radio operator in Sweden reaching 3.3
million weekly listeners. SBS Radio operates two of Sweden's largest radio
networks, Mix Megapol and The Voice, plus the radio stations
Rockklassiker, Vinyl and Studio 107.5. In February 2006, SBS Radio AB
acquired Hit FM in Växjö and seven stations from Fria Media, which became
part of the Mix Megapol network.

Patrick Tillieux, Chief Operating Officer and acting Chief Executive
Officer of SBS, said: "With the acquisition of the remaining equity in SBS
Radio and our other recent Swedish radio acquisitions, SBS has expanded
its position in the growing Swedish radio market and is well-positioned
for long-term success. This move enables us to obtain the fullest possible
synergies between our Swedish radio operations and our other wholly-owned
radio and television businesses in Sweden and the region."

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SBS Radio is the leading radio operator in the Nordic region with radio
stations in Sweden, Norway, Finland and Denmark, with 7.4 million weekly
listeners. SBS Radio has a 42% share of the Swedish radio advertising
market. In Denmark SBS Radio is the market leader with a 37% share of
radio advertising. In Finland and Norway SBS is the second largest radio
operator with a radio advertising share of 28% and 23%, respectively.

About SBS Radio

The SBS Radio Group includes 14 radio networks and 10 stand-alone radio
stations in eight countries, reaching more than 13 million weekly
listeners. SBS Radio is the leading radio broadcaster in the Nordic
region, with 7.4 million weekly listeners in Denmark, Sweden, Norway and
Finland. In addition, SBS Radio has radio operations in Bulgaria, Romania,
Greece and The Netherlands.

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About SBS Broadcasting Group

SBS Broadcasting Group is one of Europe's leading broadcasting groups,
operating commercial television, premium pay channels, radio stations and
related print businesses in Western and Central and Eastern Europe. SBS
currently has broadcasting services in Belgium (Flanders), Bulgaria,
Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania,
Sweden and the United Kingdom. SBS is controlled by funds advised by two
leading private equity firms, Permira and KKR. Telegraaf Media Groep N.V.
(TMG) of the Netherlands is also a shareholder in SBS, with a 20% equity
interest.

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